For most people, the final video is what we see, and the “drama” that happens during the shoot or actually before is what few people ever know about. After all, only Hollywood blockbusters get a Behind the Scenes marketing engine to promote the film. So when we recently wrapped the filming on Ailsa Page’s re-branding
Over a year ago, I spoke to Irwin Hau, founder of Chromatix Web Design, one of Melbourne’s best web design agencies… Actually I’d say probably in Australia as well. In that podcast, we spoke about his 17 years of experience in the web space, and his fantastic insights into marketing as well. Irwin has been
Or Are You Just Fishing in the Ocean? Most business owners I speak to aren’t short on marketing tools. They have a website. Some have a brochure. Maybe a social media presence. A few are running Google or Meta ads. Some are doing all of the above. And yet… many of them aren’t getting the
I heard this line (How you do anything is how you do everything, not the video part…) on a BNI podcast recently. It was spoken in the context of leadership — that taking on a role within a chapter shows other members exactly how you work. If they like what they see, they refer you.My
Trust is becoming harder to earn online. People are constantly being exposed to polished “authenticity”, AI-generated content (both slop, and being passed off as genuine), bombastic headlines and bold claims, because every business is trying to stand out at the same time. In such an environment, many consumers are becoming more cautious about who they
The apprehension surrounding the request for customer testimonials often leads to costly mistakes. Many businesses hesitate to ask for testimonials due to the fear of jeopardising customer relationships. This anxiety can result in missed opportunities, depriving businesses of crucial trust signals that can significantly enhance their competitive edge. By the end of this article, you
We have quit…Facebook. I, Francis, Founder of Fantestimonial, have made no secret that I have not been a fan of Facebook and its practices. Either in its, almost movie villian diabolical, search for more money with no conscience, or its lack of any semblance of morality. So as of 1 May 2026, Fantestimonial will be
Here’s a mistake most businesses make when it comes to testimonials. They ask whoever they can get. They go to the most recent client, or the one they have the best relationship with, or whoever happens to pick up the phone. And sometimes that works. But what if you could improve your odds of a
Many businesses overlook the strategic value of testimonials, treating them as mere embellishments rather than essential marketing assets. This oversight, while not detrimental, leaves a powerful marketing asset on the floor when it can be driving better conversions and sales. In a climate where consumer trust is critical, testimonials serve not only as endorsements but
Most businesses are throwing spaghetti at the wall when it comes to video marketing — and wondering why nothing is sticking.
The truth is, without a coherent strategy, even great videos can leave your potential customers entertained but confused, and your business underwhelmed with the results.
In this post, we unpack how video
