Stories - Page 2 of 6 - Fantestimonial

The apprehension surrounding the request for customer testimonials often leads to costly mistakes. Many businesses hesitate to ask for testimonials due to the fear of jeopardising customer relationships. This anxiety can result in missed opportunities, depriving businesses of crucial trust signals that can significantly enhance their competitive edge. By the end of this article, you

We have quit…Facebook. I, Francis, Founder of Fantestimonial, have made no secret that I have not been a fan of Facebook and its practices. Either in its, almost movie villian diabolical, search for more money with no conscience, or its lack of any semblance of morality. So as of 1 May 2026, Fantestimonial will be

Here’s a mistake most businesses make when it comes to testimonials. They ask whoever they can get. They go to the most recent client, or the one they have the best relationship with, or whoever happens to pick up the phone. And sometimes that works. But what if you could improve your odds of a

Many businesses overlook the strategic value of testimonials, treating them as mere embellishments rather than essential marketing assets. This oversight, while not detrimental, leaves a powerful marketing asset on the floor when it can be driving better conversions and sales. In a climate where consumer trust is critical, testimonials serve not only as endorsements but

Most businesses are throwing spaghetti at the wall when it comes to video marketing — and wondering why nothing is sticking.
The truth is, without a coherent strategy, even great videos can leave your potential customers entertained but confused, and your business underwhelmed with the results.
In this post, we unpack how video