These Videos Work!

Social proof videos, testimonials, recommendations, reviews, case studies can improve your marketing prowess dramatically.

They improve engagement and conversions (Read Here) when crafted correctly to fit into specific parts of your sales funnel.

That’s why Testimonial videos are the most versatile videos in a marketing tool box.

Case Study

Most versatile of all Social Proof Videos
Can be re-structured to provide Brand Awareness at the top of the funnel, over social channels
Can be edited to showcase product, or service features and USP for middle and bottom of funnel
Most importantly highlights the genuine customer story, or an emotional hook that highlights your organisation’s culture, standards, and strengths.

Testimonial Only

With the right questions and approach, in a short 4 hours or less, these videos can be just as versatile as Case Studies
It can be restructured to boost brand awareness and credibility at the top of the funnel
Fantastic to showcase your business features and culture in the middle of the funnel
Can serve to remind potential buyers of your business’ credibility at the bottom of the funnel
Very useful if your customer’s time is short, they may not be able to do on-location shoots. Remote and self-filmed testimonials can be managed easily.

Review/ Unboxing

Very useful if you or your product is new to the market.
Reviews or Unboxings, provide both a testimonial from the reviewer, and a feature run through of your product or service.
Works best as a Middle of Funnel video to showcase features with a genuine human touch.
Depending on the reviewer’s presentation style, it can also be used as a Top of Funnel video
It is very important to highlight if the reviewer has been given any financial incentives to provide the review.

Animated Graphic Testimonial

This is more a presentation style for Testimonials and Case Studies.
This style is very useful if only audio testimonials can be recorded either because the customer does not want to be on camera, or if the remote recording is of too poor quality to use.
It will be more effective if the testimonial interviewee can also provide supporting photos or short videos.
Effective as Top and Middle of Funnel videos.

Animated Text Testimonial

This is also a presentation style similar to the Animated Graphic video.
Works best as shorter videos.
Works best as Top of Funnel Videos

Short Text Review Testimonial Compile

Fantastic for Social Media shorts
If there is a lot of existing reviews from Google Reviews or on your website, they can be reused to do this.
Most useful for Top of Funnel videos.

Video Example Coming Soon

Most Common Questions

What exactly is a testimonial video?

A testimonial video showcases real clients sharing their experiences and the positive impact your services or products have had on their business or life. These videos are powerful marketing tools that build trust and credibility with potential customers.

Just think of how Influencer marketing has taken over FMCG marketing and the success stories like Stanley drink bottles.

Why should I invest in a testimonial video?

Testimonial videos allow potential clients to hear directly from satisfied customers, creating a level of trust that text-based testimonials can’t match. They’re proven to improve conversion rates, enhance brand credibility, and address specific customer pain points through relatable success stories.

Investing in 1 Video Testimonial Case Study can actually generate at least 2 or more videos that can be used in various marketing strategies, platforms and funnels.

How does the process work?

Our process is straightforward:

Consultation: We discuss your needs, target audience, and key messages.
Planning: We outline the video, including who will be featured and the questions they’ll answer.
Production: Our team handles the filming, ensuring high-quality visuals and sound.
Post-Production: We edit the footage, adding branding elements to create a polished final product.
Review: You review the video or videos and request any adjustments.
Delivery: You receive the final testimonial video or videos for your marketing use.

All this time, you can be as hands-on or hands-off as needed.

Can I afford it?

Yes! We offer various packages starting from $1200, catering to businesses at different stages of growth.

We work within your budget to create a product that meets your marketing objectives without breaking the bank.

How long does it take to produce a testimonial video?

The timeline varies based on the project’s complexity, but typically, a testimonial video can be completed in 4-6 weeks from planning to delivery. We’ll provide a more accurate timeline during our initial consultation. However, we have an accelerated package that can deliver your testimonials in as little as 2 weeks.

What if my clients are camera-shy or unsure about participating?

We’re experienced in working with individuals who are new to being on camera. Our team guides them through the process, ensuring they feel comfortable and prepared, resulting in a genuine and engaging testimonial.

There is also an option of just a Voice only Testimonial interview, where we will then use the interviewee’s voice as the sound track to an animated testimonial.

How do you ensure the video aligns with my brand identity?

During the planning phase, we dive deep into understanding your brand’s voice, visual style, and key messages. This ensures that the testimonial video not only aligns with but also enhances your brand identity.

We will even suggest the best type of customer to pick and the style of testimonial video that will best suit your marketing and brand strategy.

Can these videos be used across different marketing channels?

Absolutely! Testimonial videos are versatile and can be used on your website, social media platforms, email marketing campaigns, and more. We can also advise on the best strategies for video distribution to maximize its impact.

We will consider what your needs are across the channels, and propose a suite of videos for the various platforms. For example, the main testimonial or case study can be longer in nature, and because of the limitations of platforms like Instagram, we will help you re-edit into shorter videos, and also changing the video layout to a portrait format for TikTok etc.

What's the ROI of investing in a testimonial video?

While the ROI can vary, testimonial videos are known to significantly boost conversion rates, enhance credibility, and directly address customer concerns, leading to increased sales and customer trust. Many clients see a return on their investment through increased engagement and conversions.

How do I get started?

Getting started is easy! Contact us for a no-obligation consultation to discuss your goals and how our testimonial video services can help achieve them. We’re here to guide you every step of the way.

Ready to transform your marketing with the power of testimonials? Let’s create something impactful together.

Do you want to boost your Marketing with Testimonial Videos Today?

Don’t let a gap in your marketing strategies hold your business back any longer. Embrace the power of testimonial videos with Fantestimonial and unlock the growth potential you’ve been dreaming of. Let’s embark on this journey together—because your success is our success.