Real Videos, Real ROI

Q: What is the ROI of marketing videos?

The ROI of marketing videos is not instant or purely transactional. Unlike buying a machine that works faster, videos such as testimonials, case studies, and brand stories build long-term trust, credibility, and confidence in your business. This helps the right customers choose you—often faster and with more certainty. Much like a barista improving their craft through training or competitions, video marketing may not show immediate returns, but it increases perceived quality, confidence, and long-term customer loyalty, leading to stronger profitability over time.

Q: How much time does it take to make a video?

Most professional marketing videos take between 2 and 8 weeks to complete from initial planning to final delivery. Your personal time commitment is usually minimal when working with an experienced team. Typically, your involvement is focused on providing clarity about your goals, collaborating early in the process, and approving key milestones, while the production team handles the heavy lifting.

Make videos that turn the tide for your marketing now.

You know how you prefer to buy from people you like and trust, and ideally know what they are talking about?

What we do is help you improve trust, likability, and credibility in the eyes of your potential clients, using the most powerful videos: Testimonials, and Brand Stories; with tangible results…

Do Videos Work?

In fact, testimonials and Case Study videos I created for Taxibox and TierOne Capital

are still being used on their websites more than 5 years after they were created.

And Brand Videos for Essendon Plumbing are still being used 7 years on.

That’s an ROI that cannot be easily calculated, and proof that they work.

Below are some Testimonials of our happy clients.

Why do they work?

Testimonial Stories of your client’s success helps potential customers see themselves succeeding with your help.
Brand Stories showcase your business and personal values to create emotional trust, and likeability with people you want to reach
Studies show over 90% of new customers based their buying decision on reviews and recommendations that justifies their emotional need.
They reduces purchase anxiety because real people or businesses have used your services and are happy to endorse you.

Result:

You get better sales leads, and easier conversions because your potential customers are warmed up to buying from you.

That’s tangible Engagement.

Brands We've Helped

We’re small enough to care and big enough to deliver.

We strategize, co-create, design, and build your video content; together with you and your team.

How we help?

No Idea how... to fantastic Case Study

TierOne Capital knew that they needed to showcase their business culture and how they work through a case study but did not know how to do it.

We helped them plan the questions to ask and also work through how to film in the midst of Melbourne’s Pandamic lockdowns and on a construction sites where stopping work is not an option.

Flexible shoot schedules

TaxiBox’s customers range from retired home movers, to young renters who work full time jobs. So filming testimonials with the customers requires them to have time to spend 2 to 4 hours with us.

So we developed a flexible shoot schedule with TaxiBox to accomodate their customers’ schedules without breaking the bank.

New Product Testimonial?

With a new product to market that also requires a slightly different approach to polishing floors, how do you get social proof that it works?

We helped PeerlessJal solve that problem but making a review video with an established flooring specialist.

Not only do you get a testimonial for a product, but also a demo of how it should be used. Win-Win!

Francis was a true professional who took the time to explain the process as well as give me tips and tricks to feel comfortable and at ease in front of the camera. The emotion he developed from me during the journey is only reflective of his passion for his skill and expertise. This emotion created authentic and genuine result. I would recommend any business to take on Fantestimonial as their video gurus and developing amazing product for you and your team!

Francis did a thorough audit of my Instagram page and shared incredibly valuable insights on how to structure my videos and scripts to make them stand out. His advice was clear, actionable, and tailored to my niche. I’d highly recommend Francis to anyone looking to level up their video marketing.

Eshan IT recently sponsored a Musical Event... Luckily, we met Francis from Fantestimonial. By the time we decided to go ahead with Fantestimonial, we had only one week left... To meet the deadline and save on costs, Francis advised us to repurpose and tweak our existing educational videos, which were designed for social media use on a mobile phone. Francis knew exactly what we wanted and did his magic, producing four videos perfect for large projection. The addition of subtle animations and Eshan IT logos made the videos more interesting and compelling... The event was a success, and we received great feedback from the audience on the videos. Those videos helped us educate the audience and promote Eshan IT.

Such a wonderful experience. So easy and professional. Francis was amazing with the video testimonials! Highly recommend him for all your marketing requirements.

I was introduced to Francis and Fantestimonial last year, and I’m so grateful our paths crossed. Working with Francis is an absolute delight. He is incredibly patient, truly knows his craft, and made me feel completely at ease throughout the entire process. The final videos exceeded all expectations—I couldn’t be happier with the result.

Things To Know before Making Videos

What is the ROI of marketing Videos?

Video Return on Investment is not instant like buying a bigger machine that works faster. But strong testimonials, case studies and brand stories build trust, credibility and business confidence; AND it helps the right customers choose you, at times much faster.

The Return on Investment for creating and using videos is not as straight forward as, say selling a cup of coffee. You know the cost that goes into that cup of coffee, and the profit you will make.

Using videos is like getting your barista to do an extra coffee art course, or participate and win in a barista competition.

Did that get you more business because the barista makes gorgeous latte art? Or is award winning?

Maybe. But the confidence that barista has going forward to produce better cups of coffee may attract longer term customers, and hence better profitability.

Having videos to market your business is like that. By having good marketing videos like case studies, testimonials, and brand stories, you can build trust and credibility with your potential customers, and help get their foot into your door.

How much time does it take to make a video?

A video usually takes 2–8 weeks to complete.

With the right team, it doesn’t take much of your time — just clarity, collaboration, and a few key approvals along the way.

Let me eleborate… Generally most videos take 2 – 8 weeks to go from understanding your needs to the final product.

However, if your question is about YOUR personal time cost to make a video, I will be honest and tell you that it is an engaged process. However, having a fantastic and experienced video team like Fantestimonial to help you along the way means that your personal time cost can be significantly reduced.

A good production team not only helps you navigate all the details of production, and your role is really in the approval process, and enjoying the ride. So in reality, you only need to be deeply involved in helping us understand you and your marketing needs, then let us take most of the hardwork from your plate to get it done.

Leaving you to do what you do best… Doing the real work you know how to do best.

Our Promise to you

We understand that making a video is just a blip on your busy day of competing things to do.

SO, our promise to you is to provide a video service that takes away the guess work and time from your busy day to give you tangible marketing results from your videos.

Do we do other types of videos besides social proof videos? Of course we do…

AND we specialise in the most effective marketing video you can make: Case Studies and Testimonials, and Brand culture stories.

Because they work.

Whether it's a Fan Testimonial or video to communicate your value, we are small enough to care, and big enough to deliver.

Some more reviews of our service

“Francis Yim has an extraordinary talent for visual communication. We couldn’t be harppier with the final result. He took footage and turned it into something entertaining and slick. I highly recommend fantestimonial.com.au. Everything was professional and enjoyable. Thank you!”

“We don’t have a marketing team to produce briefs for our video content. Francis came down and met with the team and met with our directors and really learned our business.
This assisted with producing our video content because the team knew what we wanted to achieve…. They managed the process for us and GUIDED us with what needed to be done.”

“Thanks so much for the videos – they have really helped bring The Circle Back Initiative story to life.”

Ready to Boost Your Marketing with a Fan Testimonial?

Embrace the power of a Fan Testimonial and Case Study videos with Fantestimonial and unlock the growth potential you’ve been dreaming of.

Let’s embark on this journey together—because your success is our success.