MORE LEADS WON’T CONVERT WITHOUT TRUST
You’ve built a good reputation as a business and your customers love you. We help amplify that trust and make it easy for your leads to believe you even before they ever speak to you.
MORE LEADS WON’T CONVERT WITHOUT TRUST
You’ve built a good reputation as a business and your customers love you. We help amplify that trust and make it easy for your leads to believe you even before they ever speak to you.
90%
of buyers say social proof — reviews, testimonials, or recommendations — influences their purchase decision.
– Gartner
The Real Problem
You may be part of a networking group who actively refer you to new leads.
Or your existing clients refer you to their friends. Even then, these potential clients still look at your website or social channels to find out who you are and see if they can work with you.
How do you make warm leads even hotter?
Your clients love you, and you’ve built a strong reputation. Your work speaks for itself, and the results you’ve brought your customers are excellent.
But is that information just between you, your clients, and maybe your peers?
How do you use those results to show prospective clients you can help them too?
You’ve got great traffic on your website, your social channels seem to be doing well, and maybe your ads are bringing in new leads. Yet somehow, many of these don’t convert to customers.
Prospects are finding you, but they’re not picking up the phone.
Have you given them enough reason to trust you enough to engage?
The Noise: More Tactics
The Better Way
There is a genuine gap between
I’m interested.
and
I’m ready to buy!
Most businesses lose sales in this gap, not because they are the wrong choice. But because their potential clients haven’t seen or can’t find enough proof to cross the bridge.
what is the Trust Bridge
Most businesses we meet aren’t struggling to get prospects to take notice of them. They have some marketing to create the attention.
However, they do struggle to get these leads to cross the bridge and buy from them.
Attention starts conversations.
Trust closes them.
What we actually do
Most businesses talk about their features and services, and maybe have reviews on Google.
They also talk about the legacy of their business as proof that they can be trusted.
We believe that surfacing what is hidden under the surface like an iceberg is where your prospects will realise how impressive you really are.
What we do is to help you flip that iceberg and show the parts that really influence your customer’s buying decisions.
See it for yourself
Take the Trust Audit and find out in 10 minutes — what’s already working, what’s missing, and where prospects are losing confidence before they ever reach you.
The Six-Step Trust Strategy Framework
1
Understanding where you stand
Before starting anything, we’ll do a comprehensive audit of what you are currently doing. No assumptions, no jumping to solutions. We map what currently exists — your website, your messaging, your proof — before we touch anything.
2
Understanding why your clients chose you
We dig into your existing client base to understand why they chose you and why they stayed. This isn’t a nice-to-have story, it’s the raw material for your real USP and your strongest trust signals. It shows us how to communicate with the “stranger.”
3
Finding the emotional and financial stakes underneath it
We take the problems you’ve already solved for existing clients and dig past the technical surface to the real stakes underneath — what it actually costs them emotionally and financially if the problem isn’t solved. That’s what makes a story land with new prospects facing the same fear.
4
Auditing how your trust is being communicated
We dig further into where and how you’re currently communicating with prospects, and whether those are even the right channels — and whether real trust signals are showing up in them at all. This is purely diagnostic. The goal is a complete, honest picture of what’s working and what’s missing, before we recommend anything.
5
Building your Trust Strategy
We bring it together into a clear plan. It’s not just the right mix of video, case studies, reviews, and other trust signals, but how it can be used and matched to your actual customer journey rather than a generic template. Going from the Attention stage all the way to purchase.
6
Bringing together the right team to execute your strategy
We lead the storytelling and production, and bring in the right specialists where needed — SEO, web design, paid ads — so the strategy actually gets executed as one cohesive whole, not multiple disconnected efforts.
Ready to Find Your Trust Gap?
The Trust Diagnostic takes you through Steps 1 to 4 of the framework with us. You’ll walk away with a written Strategic Recommendation Report and a 30-minute presentation of the findings, so you know exactly where your trust is strong, where the gaps are, and what to focus on first.
Investment: $989 + GST
Proof, Not Promises
Three businesses. Three different trust gaps. Here’s what surfaced when we went looking, in their own words.
Ailsa Page has spent 25 years as a marketing specialist and written three books on the subject. When she set out to rebrand herself as an MC, host, and speaker, she knew exactly what she wanted to say — getting it into a script that worked was the sticking point. We sent her a set of practical questions to work through, then collaborated from there, unblocking the process rather than just producing the end result.
"Where you get really good value is when people can help you move further than you can on your own. And that's what you did."
TierONE knew their clients respected them. What they didn’t have was a story that proved it. No marketing strategy, no clear idea of what to say or who needed to hear it. We sat with their team, found the moments that actually mattered to their clients, and built a case study around what TierONE’s culture genuinely delivers — not what a brochure would claim.
Result: Five years on, that case study is still doing the work it was built for.
Circle Back Initiative knew exactly what they stood for and why it mattered. What they didn’t have was the language to make other people feel it too. We worked through what needed to be said, when, and how — turning a strong mission into a story other people could actually act on.
Result: Greater awareness, clearer messaging, and more organisations signing up to the initiative.
"We had a sense of what we wanted to say, but not necessarily the right way of saying it. Francis's expertise really helped to crystallise that into something we're really happy with."
Why I Do This
I started in documentary filmmaking. You learn fast there that a good story doesn’t just look good. It needs to move people, and change how they see something.
When I moved into marketing video, I noticed many clients cared more about how a video looked than whether it actually worked. So I started asking different questions. What’s the real outcome you need? What’s stopping your prospects from saying yes right now?
Most businesses couldn’t answer that. Not because they didn’t have the answer… but because the answer wasn’t sitting in a script. It was sitting in the trust they’d already earned, with clients who already knew it, that nobody had ever shown to the people who hadn’t bought yet.
That’s the part most people miss. They think the job is to create something new. Most of the time, it’s to go and find what’s already there, and put it where someone who hasn’t bought yet can actually see it.
Founder, Fantestimonial
Questions Businesses Ask
No. Many businesses come to us without an existing marketing strategy. Part of our process is auditing what currently exists and identifying the gaps before recommending any content or assets.
A marketing strategy is the broader plan: who you’re targeting, which channels you’ll use, and how you’ll generate leads. Trust Strategy is more specific. It focuses on one critical layer often missing from that plan: whether prospects actually believe you once they find you.
Some of the groundwork overlaps, understanding your current clients and what drives their decisions is part of both. But marketing strategy asks how to reach more people like them. Trust Strategy asks what would make a stranger believe them once they’re found.
Yes. If a business has limited existing proof, we help identify other available trust signals, founder story, values, early client experiences, or industry credibility, and build from there.
A Trust Audit reviews your current marketing, website, and client proof to identify where trust is already being communicated effectively, and where gaps exist that may be costing you leads or conversions.
Ready when you are…
