MORE LEADS WON’T CONVERT WITHOUT TRUST
You’ve built a good reputation as a business and your customers love you. We help reduce sales friction and cycles by amplifing your trust, likeability and credibility to make it easy for your leads to choose you, even before they speak to you.
MORE LEADS WON’T CONVERT WITHOUT TRUST
You’ve built a good reputation as a business and your customers love you. We help reduce sales friction and cycles by amplifing your trust, likeability and credibility to make it easy for your leads to choose you, even before they speak to you.
90%
of buyers say social proof — reviews, testimonials, or recommendations — influences their purchase decision.
– Gartner
The Real Problem
People trust you and love you and refer you to other businesses.
But sometimes, even then, those leads turn cold
How do you make warm leads even hotter?
Your reputation for great work is what keeps your clients with you.
But is that information just between you, your clients, and maybe your peers?
How do your prospective clients you that you can help them too?
You’ve got great traffic from your marketing channels
Yet somehow, many of these don’t convert to customers.
Have you given them enough reason to trust you to engage?
Classic Tactics
The Better Way
There is a genuine gap between
I’m interested.
and
I’m ready to buy!
Most businesses lose sales in this gap, not because they are the wrong choice. But because their potential clients haven’t seen or can’t find enough proof to cross the bridge.
what is the Trust Bridge
Most businesses we meet aren’t struggling to get prospects to take notice of them. They have some marketing to create the attention.
However, they do struggle to get these leads to cross the bridge and buy from them.
Attention starts conversations.
Trust closes them.
What we actually do
Most businesses talk about their features and services, and maybe have reviews on Google.
They also talk about the legacy of their business as proof that they can be trusted.
We believe that surfacing what is hidden under the surface like an iceberg is where your prospects will realise how impressive you really are.
What we do is to help you flip that iceberg and show the parts that really influence your customer’s buying decisions.
See it for yourself
Take the Trust Audit and find out in 10 minutes — what’s already working, what’s missing, and where prospects are losing confidence before they ever reach you.
The Six-Step Trust Strategy Framework
1
Understanding where you stand
We become your customer and see how much of what we see makes us confidence to engage with you.
2
Understanding why your clients chose you
Why do your clients love working with you? This isn’t a nice-to-have story, it’s your real USP and your strongest trust signals.
3
Finding the emotional and financial stakes underneath it
What’s at stake for your clients if you don’t get it right for yuor clients? These are probably the same emotional or financial fears your prospects have.
4
Auditing how your trust is being communicated
How is any of the previous steps presented to your prospects? These 4 steps represent the key diagnostic for the Trust Strategy Framework.
A complete and honest picture on what’s working and what’s not.
5
Building your Trust Strategy
We bring it together into a clear plan, to fix where trust needs to be surfaced to reduce the purchase friction and so reduce sales cycles.
6
Bringing together the right team to execute your strategy
We bring in the right specialists where needed, like SEO, web design, paid ads, video production so the strategy actually gets executed as one cohesive whole, not multiple disconnected efforts.
Ready to Find Your Trust Gap?
The Trust Diagnostic takes you through Steps 1 to 4 of the framework with us. You’ll walk away with a written Strategic Recommendation Report and a 30-minute presentation of the findings, so you know exactly where your trust is strong, where the gaps are, and what to focus on first.
The Trust Diagnostic: $989 + GST
Proof, Not Promises
Three businesses. Three different trust gaps. Here’s what surfaced when we went looking, in their own words.
Ailsa Page has spent 25 years as a marketing specialist and written three books on the subject. When she set out to rebrand herself as an MC, host, and speaker, she knew exactly what she wanted to say — getting it into a script that worked was the sticking point. We sent her a set of practical questions to work through, then collaborated from there, unblocking the process rather than just producing the end result.
"Where you get really good value is when people can help you move further than you can on your own. And that's what you did."
TierONE knew their clients respected them. What they didn’t have was a story that proved it. No marketing strategy, no clear idea of what to say or who needed to hear it. We sat with their team, found the moments that actually mattered to their clients, and built a case study around what TierONE’s culture genuinely delivers — not what a brochure would claim.
Result: Five years on, that case study is still doing the work it was built for.
Circle Back Initiative knew exactly what they stood for and why it mattered. What they didn’t have was the language to make other people feel it too. We worked through what needed to be said, when, and how — turning a strong mission into a story other people could actually act on.
Result: Greater awareness, clearer messaging, and more organisations signing up to the initiative.
"We had a sense of what we wanted to say, but not necessarily the right way of saying it. Francis's expertise really helped to crystallise that into something we're really happy with."
Why I Do This
I started in documentary filmmaking. You learn fast there that a good story doesn’t just look good. It needs to move people, and change how they see something.
When I moved into marketing video, I noticed many clients cared more about how a video looked than whether it actually worked. So I started asking different questions. What’s the real outcome you need? What’s stopping your prospects from saying yes right now?
Most businesses couldn’t answer that. Not because they didn’t have the answer… but because the answer wasn’t sitting in a script. It was sitting in the trust they’d already earned, with clients who already knew it, that nobody had ever shown to the people who hadn’t bought yet.
That’s the part most people miss. They think the job is to create something new. Most of the time, it’s to go and find what’s already there, and put it where someone who hasn’t bought yet can actually see it.
So that’s what I do now. I run a Trust Strategy consultancy. I diagnose where trust isn’t surfacing, then coordinate the specialists who build the fix.
Founder, Fantestimonial
Questions Businesses Ask
No. Some businesses come to us without one, and you may already have a good one you are working with. Either way, the first step is the same. The Trust Diagnosis audits what is already there, finds where earned trust is and is not surfacing, and only then informs what gets recommended.
A marketing strategy is the broader plan: who you’re targeting, which channels you’ll use, and how you’ll generate leads. Trust Strategy is more specific. It focuses on one critical layer often missing from that plan: whether prospects actually believe you once they find you.
Some of the groundwork overlaps, understanding your current clients and what drives their decisions is part of both. But marketing strategy asks how to reach more people like them. Trust Strategy asks what would make a stranger believe them once they’re found.
Yes. If a business has limited existing proof, we help identify other available trust signals, founder story, values, early client experiences, or industry credibility, and build from there.
A Trust Audit reviews your current marketing, website, and client proof to identify where trust is already being communicated effectively, and where gaps exist that may be costing you leads or conversions.
If they are good, keep them.
You probably hired them to get attention, and that is what they are delivering. We look at what happens next: your sales pipeline. How long it takes a prospect to go from enquiry to signature, where they go quiet, and what they are still unsure about at the point they decide.
A pipeline stalls for all sorts of reasons. Trust in your business should not be one of them.
The Trust Diagnosis maps that, and produces a plan your existing team can execute.
Ready when you are…
As seen on DesignRush
