Strategy is Bunkum
23/10/2026
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(Or: why finding your way using GPS isn’t a strategy, and neither is “do more marketing”) “Strategy” is jargon, just like “synergy”, “pivot” (guilty as
Practical thinking on Trust Strategy, marketing, and video.
For business owners who want to know what’s actually working, not just what’s trending.
(Or: why finding your way using GPS isn’t a strategy, and neither is “do more marketing”) “Strategy” is jargon, just like “synergy”, “pivot” (guilty as
You don’t get found by AI, you get corroborated. AI engines only name businesses they can confidently identify and independently verify, so what your website, LinkedIn, and directory listings say about you has to actually match, everywhere.
Bob referred you. Bob didn’t seal the deal. And he’s not your uncle. Two reports came out this year with the same number: 83%. It’s
Which is heavier: 1kg of water, or 1kg of feathers? The keen eye, or pretty much anyone who has heard this question before, will know
Who doesn’t love watching an awesome Rube Goldberg machine? You know the ones. A marble drops, it knocks a domino, the domino tips a lever,
Many businesses collect proof of their capabilities from various sources. A testimonial here, Google reviews there, and maybe a behind-the-scenes social post on occasion. It