Practical thinking on Trust Strategy, marketing, and video.
For business owners who want to know what’s actually working, not just what’s trending.
Many businesses collect proof of their capabilities from various sources. A testimonial here, Google reviews there, and maybe a behind-the-scenes social post on occasion. It
For most people, the final video is what we see, and the “drama” that happens during the shoot or actually before is what few people
Over a year ago, I spoke to Irwin Hau, founder of Chromatix Web Design, one of Melbourne’s best web design agencies… Actually I’d say probably
Or Are You Just Fishing in the Ocean? Most business owners I speak to aren’t short on marketing tools. They have a website. Some have
I heard this line (How you do anything is how you do everything, not the video part…) on a BNI podcast recently. It was spoken
Trust is becoming harder to earn online. People are constantly being exposed to polished “authenticity”, AI-generated content (both slop, and being passed off as genuine),
