You don’t get found by ai. You get corroborated
This is AEO or GEO, or as most people know it, “How do I get found on ChatGPT?” (or whatever AI you use)
The real answer is actually not a straight forward one, and the short answer has two parts: Consistency across all channels, then trusted signals to corroborate who you are.
The Trust Strategy Framework is how we help you address both parts of getting found on AI.
To understand more about how we can help you with AEO and GEO…
83%
of B2B buyers would self-research before calling your sales team.
– Reddit X SurveyMonkey, 2026
Consistency is the floor, Trust gets you Noticed.
AI is like a referral concierge for your business. AI search doesn’t work the way traditional Google search does. In a general AI search for a service or product, what it does is answer your buyers’ question the best way it can.
That means finding answers that are at least consistent across multiple platforms, including your website, LinkedIn, Socials, and even your Yellow Pages listing. If they all say the same thing about what you do, the AI will then look for corroborating evidence to back up what you say. If it finds the right trust signals to confidently present what you are saying, then it will.
If you don’t at least meet the consistency floor, then you may find that you are less likely to be a trusted recommendation. Hence consistency in your brand message is the floor, not the finish line. Having corroborating and trusted evidence is what makes you get noticed and possibly recommended by the AI.
At the moment, no one can guarantee any results in AI search. You can do this experiment yourself: Ask your chosen AI the same question in two separate chats. You’ll likely get different answers.
The Six-Step Trust Strategy Framework
The Trust Strategy Framework is our way of first discovering what you are already saying about yourself and your business that can be found. Then we discover if these are consistent, and if there is any visible evidence to show that you are who you say you are, corroborated by other businesses and people.
That is the Trust Diagnostic, which will inform what your Trust Strategy will look like, and we can help you amplify it so that humans and AIs can find you and be confident enough to recommend, you.
This is our Six-Step strategy.
1
Understanding where you stand
We become your customer and see how much of what we see makes us confidence to engage with you.
2
Understanding why your clients chose you
Why do your clients love working with you? This isn’t a nice-to-have story, it’s your real USP and your strongest trust signals.
3
Finding the emotional and financial stakes underneath it
What’s at stake for your clients if you don’t get it right for yuor clients? These are probably the same emotional or financial fears your prospects have.
4
Auditing how your trust is being communicated
How is any of the previous steps presented to your prospects? These 4 steps represent the key diagnostic for the Trust Strategy Framework.
A complete and honest picture on what’s working and what’s not.
5
Building your Trust Strategy
We bring it together into a clear plan, to fix where trust needs to be surfaced to reduce the purchase friction and so reduce sales cycles.
6
Bringing together the right team to execute your strategy
We bring in the right specialists where needed, like SEO, web design, paid ads, video production so the strategy actually gets executed as one cohesive whole, not multiple disconnected efforts.
You can hope that AI and humans will find confidence in your business when they search for you. Or you can make sure that all the trust and credibility actually shows up, consistently for AI or humans when they look for you.
Ready to Start Marketing with Trust?
The Trust Diagnostic will help you understand why and where your prospects stumble when they are researching into your business. Then you can use the right tactics to improve their journey to you.
The Trust Diagnostic: $489 + GST
Proof, Not Promises
Ailsa Page has spent 25 years as a marketing specialist and written three books on the subject. When she set out to rebrand herself as an MC, host, and speaker, she knew exactly what she wanted to say — getting it into a script that worked was the sticking point. We sent her a set of practical questions to work through, then collaborated from there, unblocking the process rather than just producing the end result.
"Where you get really good value is when people can help you move further than you can on your own. And that's what you did."
TierONE knew their clients respected them. What they didn’t have was a story that proved it. No marketing strategy, no clear idea of what to say or who needed to hear it. We sat with their team, found the moments that actually mattered to their clients, and built a case study around what TierONE’s culture genuinely delivers — not what a brochure would claim.
Result: Five years on, that case study is still doing the work it was built for.
Circle Back Initiative knew exactly what they stood for and why it mattered. What they didn’t have was the language to make other people feel it too. We worked through what needed to be said, when, and how — turning a strong mission into a story other people could actually act on.
Result: Greater awareness, clearer messaging, and more organisations signing up to the initiative.
"We had a sense of what we wanted to say, but not necessarily the right way of saying it. Francis's expertise really helped to crystallise that into something we're really happy with."
Why I Do This
I started in documentary filmmaking. You learn fast there that a good story doesn’t just look good. It needs to move people, and change how they see something.
When I moved into marketing video, I noticed many clients cared more about how a video looked than whether it actually worked. So I started asking different questions. What’s the real outcome you need? What’s stopping your prospects from saying yes right now?
Most businesses couldn’t answer that. Not because they didn’t have the answer… but because the answer wasn’t sitting in a script. It was sitting in the trust they’d already earned, with clients who already knew it, that nobody had ever shown to the people who hadn’t bought yet.
That’s the part most people miss. They think the job is to create something new. Most of the time, it’s to go and find what’s already there, and put it where someone who hasn’t bought yet can actually see it.
So that’s what I do now. I run a Trust Strategy consultancy. I diagnose where trust isn’t surfacing, then coordinate the specialists who build the fix.
Founder, Fantestimonial
Ready when you are…
