Okay, you know your customers love you. They tell you in emails, in passing conversations, maybe even in the odd Google review. But somehow, when it comes to getting that love on camera, the kind that actually convinces the next person to pick up the phone… things get a little complicated. That’s exactly where a
A fantastic lesson I had in brand marketing came from… Sauron. Yes, that Sauron. . The Dark Lord of Mordor knew something every business owner should: your brand is your essence, and your marketing is the ring that carries it out into the world. Just like Sauron poured himself into the One Ring, founders pour
In an era where AI can generate videos and synthetic faces, real human stories remain essential in marketing. At Fantestimonial, we believe lived experiences—shared through testimonials, case studies, and brand culture stories—build trust and emotional connection in ways AI can’t replicate. While AI excels at top-of-funnel content like attention-grabbing visuals, it falls short in delivering
Every year, Social Media Marketers put out Social Trends to look out for the year. These trends change all the time, that it is really hard to predict with certainty what will work. However, there is the 1 Social Trend that is in almost every list. It’s Human-Centred Video Stories. In this blog, we explore
Think about your recent mid price purchase. I’m not talking about groceries, but say a phone, or computer. Why did you chose to buy it at that shop and not another one, or online?
There is a good chance that it is because of the way the sales person made you feel.
There
Case Studies are the Swiss Army Knifes of a marketing toolbox. It is highly effective, in improving the ROI of Marketing Campaigns, and shortening Sales Cycles. This story explains why an ancient story telling technique described as the Hero’s Journey; gives Case Studies the super power.
Videos can improve sales and shorten sales cycles. However, just as you are able to run a marathon, you probably can’t do it without some training.
Videos are the same. They need time to hone, and you need to give them a work out to improve them over time, in order to serve your potential
You have no budget for videos. We get it. But you should not let your marketing slip. It is especially important since marketing isn’t like a tap, turning it on does not yield immediate results. It usually takes around 6 months to a year to gain traction.
So I thought I’d give you a hand
Whether it’s a Self-Filmed, Remote Interview, or On-location recorded video, have you ever wonder why some videos instantly grab your attention, while others make you click away in seconds?
The secret might right in the background.
Whether you’re filming a quick testimonial on your phone or a polished on-set interview, the backdrop can make
When you want to create effective videos for marketing, the real challenge isn’t just producing great content. Many video and marketing agencies talk about videos driving engagement for your audience. But “Engagement” is a vague term that means very little to the bottom line. So how do you really know if any video you make
