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SEO vs Google Ads vs Video Marketing
Marketing

SEO vs Google Ads vs Inbound Video Marketing

With a limited marketing budget, choosing between SEO, Google Ads, and Inbound video marketing is a difficult one. Each one has its advantages and disadvantages, and all of it will have their advocates for efficacy.

In this blog I break down the efficacy of SEO, Google Ads, and Inbound Video Content Marketing, and compare them,

Every Business Needs a Brand Voice
Marketing

Why Every Business Needs a Brand Voice

Have you ever thought about your Brand Voice? It’s more than just the latest buzzword—it’s the way your business communicates its values and purpose. In today’s world, every business, no matter the size, needs a voice that clearly reflects its identity.

Your Brand Voice is how you would express what your business stands for. And

3 Tips on how to choose a Video Production Agency
Stories

How to Choose a Video Production Agency?

Video Production Agencies or Companies, or you may call them Production Houses, come in all shapes and sizes. Just do a search and you will find several pages of listings, in your local city alone.

So before you randomly call the first 3 on the search page, have a think about these 3 things to

How much time for an interview
Stories

How Much Time Does My Customer Need to Film an Interview?

Ever wondered why your videos aren’t driving sales like you hoped? You’ve likely heard that videos blend visuals, sound, and entertainment to boost engagement, but there’s more beneath the surface.
Sure, videos can captivate an audience, but what’s the real secret to turning that attention into action? How do you craft a video that

Video and The Sales Funnel
Marketing

The One Reason Your Videos May Not Be Working: Videos and the Sales Funnel

Ever wondered why your videos aren’t driving sales like you hoped? You’ve likely heard that videos blend visuals, sound, and entertainment to boost engagement, but there’s more beneath the surface.
Sure, videos can captivate an audience, but what’s the real secret to turning that attention into action? How do you craft a video that

Customer Story Video Production
Stories

Customer Story Video Production: Why You Need Them, and How to Make Them

Customer story videos are your most powerful trust-building asset. Your real client, telling their story, about a tangible result. But more importantly, it shows true credibility. Because your client is willing to not just tell their story, but also put their own reputation on the line to vouch for yours.
This blog talks about

Cost of making videos
Stories

How Much Do Corporate Videos Cost?

How much does a corporate video production cost? Well, how long is a piece of string is the common answer.
However, in this story, let me break down the actual cost of a video production so that you know what you are paying for and if someone may be charging too much.

Marketing

Top Tips for Social Branding for Personal and Businesses

Gunnar Habitz is the author of 2 practical books on Social Selling and Social Branding: “Connect and Act” and “Social Selling for Jobseekers”

In this conversation, we talk about the most fundamental tips on improving your Social Branding.

Marketing

Your Audience, Their Platform

Gunnar Habitz is the author of 2 practical books on Social Selling and Social Branding: “Connect and Act” and “Social Selling for Jobseekers”

The question of which Social Platform to use for any business is always difficult. You can’t hit all channels, so how do you choose which one to use? And is it then

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