“WTF… What do I even post this week?”
If you’ve ever stared at a blank screen (or worse, thrown something together last minute just to stay visible), you’re not alone. For small business owners in Australia, for that matter, ANY business, keeping up with social media can feel like a ticking time bom.
The good news? With a few sensible strategies, you can plan out 6 months of social content (or more) without overwhelm — and actually enjoy the process.
Here are my top 3 tips, on Video and written below, to get you started.
1. Start with the Questions Your Customers Already Ask
The fastest way to build a content plan isn’t to stare at a blank page — it’s to listen to your customers. Write down the top 10 questions you’re always asked (or the common issues your clients keep running into).
These questions are gold. Why? Because if one customer is asking, chances are dozens more are quietly wondering the same thing. And when you create content around those questions, you’re showing up as the helpful, trustworthy guide they need.
2. Repurpose Big Ideas Into Smaller Pieces
Next tip to get even more content topics: Once you’ve got your top 10 questions, don’t stop there. Each question can be unpacked into smaller, bite-sized sub-topics.
For example:
- Question: “How do I know if I’m ready to outsource my bookkeeping?”
- Sub-topics: signs you’re spending too much time on admin, what a bookkeeper actually does, cost vs. time savings, common mistakes business owners make before hiring.
OR:
- Question: “How much does your service cost?”
- Sub-topics: Break down your service offerings into price ranges and create content for each price range.
One question can turn into four or five different posts, videos, or blogs. That’s how you stretch a single idea into weeks of valuable content without scrambling.
3. Match Each Sub-Topic to Your Content Pillars
To realise maximise your content topics for posting, layer in your content pillars — those categories that keep your marketing balanced (like education, testimonials, behind-the-scenes, or promotions).
Content Pillars are just marketing speak that can be unique for each industry, business, or market. In general, they fall into broad categories like: Education, Credibility, Connection.
Take the bookkeeping example again:
- Education pillar ➝ A blog post explaining the signs you’re ready to outsource.
- Credibility pillar ➝ A client video about how outsourcing freed up their time.
- Connection pillar ➝ A reel showing a “day in the life” of your bookkeeping process.
Same idea, but now it fits your pillars and feels consistent across your brand. That’s how you keep content both structured and fresh.
In essence, a single topic that you started out with, be it a common question or customer issue, has become 6 – 10 different topics.
If you started out with 10 questions, you’d have 60 to 100 different things to talk about. When you done… Rinse and repeat. 🧼
Final Thoughts
✨ Pro tip for Australian small businesses: The reason why this works is because Social Media algorithms means that not all your audience sees all your posts, regardless of whether they are following you or not. So not every post you create will be seen by everyone.
You just need to create enough content so that everyone eventually understands “everything” about you and your business.
At Fantestimonial, I run the Confident on Camera Workshop for small business owners across Australia who want to show up authentically, connect with their audience, and create videos that actually grow their business.
Part of this course goes through more details on how you can create this content plan, and get videos done for each of them.
👉 Ready to feel confident and finally enjoy making video content? (Confident Content Creation for Small Business).
