Book A Trust Strategy Call

Thinking That Helps You Close the Trust Gap

Practical thinking on Trust Strategy, marketing, and video.

For business owners who want to know what’s actually working, not just what’s trending.

Sauron and Brand Marketing

Everything I Know About Brand Marketing, I Learned from Sauron

21/08/2025 No Comments

A fantastic lesson I had in brand marketing came from… Sauron. Yes, that Sauron. . The Dark Lord of Mordor knew something every business owner should: your brand is your essence, and your marketing is the ring that carries it out into the world. Just like Sauron poured himself into the One Ring, founders pour their values, vision, and energy into their brand. And even when Sauron disappeared for a thousand years, his Ring kept working, influencing, tempting, and shaping the future.
So what does that mean for your business? Let’s just say, there’s a reason I think the Dark Lord would have crushed it in brand marketing…

Read More »
Why Human Stories Still Matter

Why Human Stories Still Matter in Marketing (Even in the Age of AI)

24/06/2025 No Comments

In an era where AI can generate videos and synthetic faces, real human stories remain essential in marketing. At Fantestimonial, we believe lived experiences—shared through testimonials, case studies, and brand culture stories—build trust and emotional connection in ways AI can’t replicate. While AI excels at top-of-funnel content like attention-grabbing visuals, it falls short in delivering the authenticity needed to convert. The smartest brands will use both: AI to scale, and human stories to connect. Because people don’t just buy products—they buy trust.

Read More »
Social Trend that never Changes

This 1 Social Trend that Never Changes

17/01/2025 No Comments

Every year, Social Media Marketers put out Social Trends to look out for the year. These trends change all the time, that it is really hard to predict with certainty what will work. However, there is the 1 Social Trend that is in almost every list. It’s Human-Centred Video Stories. In this blog, we explore what it is, and why it has been the Trend for the past 15 years, and probably will be for the next 10 years.

Read More »
Brand Success Stories

Brand Success Story: Your Business’s Personal Case Study

25/10/2024 No Comments

Think about your recent mid price purchase. I’m not talking about groceries, but say a phone, or computer. Why did you chose to buy it at that shop and not another one, or online?
There is a good chance that it is because of the way the sales person made you feel.
There is a reason why JB HiFi did so well despite a retail slump. Their floor staff are really good at making you feel like you can trust them.
And that’s their Brand. So what is your Brand?
What is your Brand Story?

Read More »
Effectiveness of Case Studies

Effectiveness of Case Studies

18/10/2024 1 Comment

Case Studies are the Swiss Army Knifes of a marketing toolbox. It is highly effective, in improving the ROI of Marketing Campaigns, and shortening Sales Cycles. This story explains why an ancient story telling technique described as the Hero’s Journey; gives Case Studies the super power.

Read More »
Videos Improve Sales

Train Your Videos: Videos can improve Sales, without being viral

07/10/2024 No Comments

Videos can improve sales and shorten sales cycles. However, just as you are able to run a marathon, you probably can’t do it without some training.

Videos are the same. They need time to hone, and you need to give them a work out to improve them over time, in order to serve your potential customers over time.

This story are the key learnings from a Gym Owner who turned his busines into a $1m/year gym without viral videos… Just really clever and useful ones.

Read More »