Marketing
Can you Prove Testimonials Work?
Can you prove testimonials improve conversions? Not with a single number, because testimonials are never the only reason someone buys. But in a Reddit x SurveyMonkey survey of 1,202 U.S. business decision-makers (December 2025 to January 2026), 73% ranked peer recommendations as their most trusted source of information; and 37% view Real-user Testimonials as the
Francis Yim
03/11/2026