Marketing
Why Referrals Get You Noticed, But Not Always Chosen
Bob referred you. Bob didn’t seal the deal. And he’s not your uncle. Two reports came out this year with the same number: 83%. It’s a cute coincidence, but it points at something that happens in many referrals, and nobody in the room ever sees it happening. I nearly didn’t either. The Referral That Wasn’t
Francis Yim
09/09/2026