Marketing
The 2016 Idea That Predicts Who Wins in Marketing Now
Many businesses collect proof of their capabilities from various sources. A testimonial here, Google reviews there, and maybe a behind-the-scenes social post on occasion. It all sits on a page somewhere, waiting to be useful. Philip Kotler, in his book Marketing 4.0, argued we have got it all wrong. Wait a minute. Who’s Philip Kotler?
Francis Yim
15/07/2026