Crafting impactful Self-filmed Video Testimonials can be challenging due to issues like audio and visual quality. Fantestimonial offers expert guidance to ensure your videos shine. While creating testimonials requires effort, they’re invaluable for building brand credibility and trust. If time is a constraint, consider hiring a video specialist, but these tips can help maximize the effectiveness of self-filmed testimonials.
That’s why I’ve made a short video to help explain the secret to getting great results from Self-Filmed Testimonial Videos.
For those who prefer to read instead of listening to my voice… Here are the key points to the video and below that is the full transcript of the video:
- Making a video testimonial seems appealing for marketing, but there are concerns about customer inconvenience and time commitment for on-location shoots.
- Opting for self-filmed testimonials might seem like a simpler solution, but often results in brief, generic videos that miss the mark.
- Effective testimonials should highlight how a business’s products or services address customer pain points.
- Preparation is key, including providing a list of questions or talking points for customers and setting clear expectations.
- Selecting a suitable filming location with a pleasing background and good sound quality is crucial for showcasing brand values.
- Bonus tip: Encourage customers to film with the rear camera of their smartphones for better video quality.
- While self-filming testimonials can be daunting, they are valuable marketing tools for building trust and credibility.
- If time constraints or complexity are issues, consider hiring a video testimonial expert to guide the process and ensure quality results.
FULL TRANSCRIPT
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You want to make a video testimonial because you heard that it is a great marketing tool for your business, but you’re worried about getting your customers to do it because you’re worried that it’s a hassle for them and they may not have the time to sit down for a half a day for an on location video shoot.
So you come off the idea of, let’s just do a self self filmed video testimonial. So you call up your client and say, Hey, do you mind doing a video testimonial for me? You can shoot yourself and just send it over. So you wait a week, maybe two, and they send over 1015 seconds video that just says, “Your company has done a fantastic job and has made my business grow by 100%.”
And that’s it. Which while by itself is not a better video testimonial, it does not hit the mark that you really want.
A great video testimonial is about talking about how your business and your services, your products has solved a pain point for your customer.
So are there any tips to make self filmed testimonials work? Well, yes, there is.
The key ingredient to making any testimonial at all is preparation. Well, first, you need to be prepared yourself. You want to be able to provide list of questions or talking points that you want your customer to talk about. Remember what you’re trying to get your customer to do is to help you sell your unique point of difference in your market.
So the testimonial you want them to provide, besides saying that you guys are really good, is also the same because if you use your product or service to increase their business or improve their situation by this much. So you need to know what you want this customer to see by understanding how you use your product or service and how that product or service has helped them.
So once you prepare yourself by getting a list of questions or talking points for your customer, you need to prepare your customer.
So prepare your customer is about two things. First is setting expectations. I know it’s strange to kind of tell your customer what you want them to see, but the reality is if your customer is happy to give you a testimonial, they’ll probably be happy to tell you to tell others how you helped them.
So and that’s the most important part of the testimonial. Setting the expectations and giving them a list of questions or a bit of talking point on what you’re hoping to get out of them actually helps them think about how to give you a valuable testimonial. Otherwise they would just say, you get you did a great job for us.
I mean, we’re very thankful and happy, which is not what you want. So set the expectations and tell them this is what you hope to get from them. Most clients and customers will be happy to speak to it because obviously they’re happy with you, with your service or your product. To even want to give a testimonial the first place.
So the second thing about preparation of your customer is to decide where to film the testimonial.
Finding a location for a video. Testimonials. Actually not that difficult. You’re looking for two things. One is a nice background.
remember, the video testimonial is also a showcase of your brand values as well. So you want it to look as pretty as possible. The second thing you can look out for in the location is sound.
So you try to pick a spot where it’s not actually where you have what we call clean sound. As best as possible, it’s not always easy to find one, but the best you try to get it to as best as possible. And in post-production, you can always fix it up with a little more. It’s not going to be a magic bullet, but it can get a bit better.
So here’s a bonus tip as well. If you want to make self filmed video testimonials, ask your customer, your client, to film themselves on their mobile phones, but not with the selfie camera. You want them to use the the cameras on the back of the phone because most modern smartphones put the best cameras at the back, not the selfie camera.
The selfie camera is good enough for basic video calling. A few selfies here and there, but you’re not expect you don’t expect it to be high quality, just enough to share on social media. So if you want a good quality video, you want that film on the back of the mobile phone,
which means that technically in the cell film video testimonial situation, your customer will actually need someone to help them as well.
So if you’re thinking right now that filming video testimonials seem to be quite a hassle and it’s going to take a lot more effort than you originally thought.
It is true that you do want to take the effort to make a good video testimonial because it is part of a marketing strategy that you want to that you have.
and the good video testimonial is a great marketing tool because it builds your brand’s trustworthiness and and credibility. So what if you don’t have time to go prepare your client, your customers to do the film with the testimonials? My suggestion will be to find a video company to help you do it.
A video testimonial expert. Because they will help you find out what are the questions to ask. Give the pointers to your customer and then give suggestions on how to film themselves.
Using a video expert to help you to sell, even sell film. Video testimonials Leave you free to do your to do what you do best, which is to run your business.
hope this little video has given you enough tips to make your own self filmed video testimonial videos. But as I mentioned, it’s best to get an expert to do it for you because it takes you a lot more time and effort.
