fbpx

Stories

This text briefly introduces the content in the page.
Science of Social Proof
Marketing

Unlocking the Secrets of Social Proof: The Science that Shapes Customer Behaviour!

Social proof isn’t just a quirk of human nature—it’s science! Studies reveal we’re inclined to follow others’ actions, especially when they’re perceived as popular (Cialdini, 2004). Trust in recommendations from friends and family trumps all other forms of advertising (Nielsen, 2012). Harnessing social proof can skyrocket conversion rates by up to 270% (Spiegel, 2017). From

Francis Yim 25/04/2024
Great Case Study Story
Stories

Anatomy of a Case Study: How to Make a Great Social Proof Video

You would watch or skip a TikTok video within 6 seconds of the video starting, but you sometimes watch a 10 minutes video on YouTube… Why is that?

Great Social Proof videos are not just about the duration of the video, it’s about the story!

In this blog, we explore what makes a GREAT Case

Francis Yim 12/04/2024
Hubspot State of Marketing 2024
Marketing

The Power of Short-Form Video: A Deep Dive into the 2024 Hubspot State of Marketing Report

The 2024 Hubspot State of Marketing report presents intriguing insights, though a definitive winner in terms of ROI remains elusive. However, through a video-centric lens, a compelling analysis reveals a promising solution. The report underscores the scrutiny on marketing budgets in our current economic climate, emphasizing the importance of data-driven strategies.
Effective marketing hinges

Francis Yim 06/04/2024
Purchase Decisions
Marketing

99% of Consumers Consider Reviews in a Purchase Decision

Discover the profound impact of product reviews on purchase decisions. A CNBC-cited survey of 6000 US consumers revealed that 99% consider reviews when making purchases. Think about your last five non-essential purchases—odds are, reviews played a role. Extend this to B2B settings, where decisions involve substantial sums; assurance of quality and support matters. Reviews, whether

Francis Yim 01/04/2024
Niche Business Marketing
Marketing

Why Even Niche Businesses Need Social Proof

Your product or service targets a specific audience, drawing in potential customers through word-of-mouth or specialized searches. Yet, amidst the traffic, conversion rates remain low. Competition lurks, even in the most specialized markets. While your offering may be stellar, without evidence, it’s merely a claim.

TierONE Capital a niche business, is a prime example of

Francis Yim 19/03/2024
ROI Triangle for Video Production
Stories

Calculating Video Testimonials Cost?

How much does video production or video testimonials cost? While the short answer is, “From $1200”. The reality is you need to define your Minimum Acceptable Quality (MAQ) and your Maximum Availalbe Investment (MAI). Video testimonials can improve engagement and conversion rates when you use it with a robust marketing strategy. Ultimately, you will get

Francis Yim 19/03/2024
Cashflow for Video Tesetimonials
Stories

My Cash Flow is Too Tight to Make Video Testimonials

In my two decades of crafting videos for businesses, I’ve heard a common lament: cash flow struggles. Let’s cut to the chase. Your cash flow hiccup likely boils down to insufficient sales or excessive production costs. But fear not, the remedy lies in savvy marketing.

Consider this: why do customers choose you? It often boils

Francis Yim 18/03/2024
Vlog about Self Filmed Video Testimonials
Stories

The Secret to Great Self-Filmed Video Testimonials

Crafting effective video testimonials can be daunting, but it’s crucial for marketing success. While the idea of self-filmed testimonials may seem convenient, they often fall short of expectations, resulting in brief, generic videos. Effective testimonials should highlight how a business’s products or services address customer pain points. Preparation is key, including providing customers with a

Francis Yim 14/03/2024

Do you want to boost your business today?

This is your chance to invite visitors to contact you. Tell them you’ll be happy to answer all their questions as soon as possible.
contact us