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Stories

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Videos Improve Sales
Marketing

Train Your Videos: Videos can improve Sales, without being viral

Videos can improve sales and shorten sales cycles. However, just as you are able to run a marathon, you probably can’t do it without some training.

Videos are the same. They need time to hone, and you need to give them a work out to improve them over time, in order to serve your potential

Low Budget Video Strategy and Production
Marketing

No/Low Budget Video Content Strategy and Production

You have no budget for videos. We get it. But you should not let your marketing slip. It is especially important since marketing isn’t like a tap, turning it on does not yield immediate results. It usually takes around 6 months to a year to gain traction.

So I thought I’d give you a hand

Your video background matters
Stories

Video Background Matters in Improving Views

Whether it’s a Self-Filmed, Remote Interview, or On-location recorded video, have you ever wonder why some videos instantly grab your attention, while others make you click away in seconds?
The secret might right in the background.

Whether you’re filming a quick testimonial on your phone or a polished on-set interview, the backdrop can make

How to Create Effective Videos with Retention Rate Data
Stories

Measuring What Matters: Using Retention Rate to Create Effective Videos

Have you ever thought about your Brand Voice? It’s more than just the latest buzzword—it’s the way your business communicates its values and purpose. In today’s world, every business, no matter the size, needs a voice that clearly reflects its identity.

Your Brand Voice is how you would express what your business stands for. And

SEO vs Google Ads vs Video Marketing
Marketing

SEO vs Google Ads vs Inbound Video Marketing

With a limited marketing budget, choosing between SEO, Google Ads, and Inbound video marketing is a difficult one. Each one has its advantages and disadvantages, and all of it will have their advocates for efficacy.

In this blog I break down the efficacy of SEO, Google Ads, and Inbound Video Content Marketing, and compare them,

Every Business Needs a Brand Voice
Marketing

Why Every Business Needs a Brand Voice

Have you ever thought about your Brand Voice? It’s more than just the latest buzzword—it’s the way your business communicates its values and purpose. In today’s world, every business, no matter the size, needs a voice that clearly reflects its identity.

Your Brand Voice is how you would express what your business stands for. And

3 Tips on how to choose a Video Production Agency
Stories

How to Choose a Video Production Agency?

Video Production Agencies or Companies, or you may call them Production Houses, come in all shapes and sizes. Just do a search and you will find several pages of listings, in your local city alone.

So before you randomly call the first 3 on the search page, have a think about these 3 things to

How much time for an interview
Stories

How Much Time Does My Customer Need to Film an Interview?

Ever wondered why your videos aren’t driving sales like you hoped? You’ve likely heard that videos blend visuals, sound, and entertainment to boost engagement, but there’s more beneath the surface.
Sure, videos can captivate an audience, but what’s the real secret to turning that attention into action? How do you craft a video that

Video and The Sales Funnel
Marketing

The One Reason Your Videos May Not Be Working: Videos and the Sales Funnel

Ever wondered why your videos aren’t driving sales like you hoped? You’ve likely heard that videos blend visuals, sound, and entertainment to boost engagement, but there’s more beneath the surface.
Sure, videos can captivate an audience, but what’s the real secret to turning that attention into action? How do you craft a video that

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