
Marketing
Why Your Sales Funnel Isn’t Really a Funnel
Who doesn’t love watching an awesome Rube Goldberg machine? You know the ones. A marble drops, it knocks a domino, the domino tips a lever, the lever fires a spring, and twenty absurd steps later, a piece of toast pops up. They’re delightful precisely because they shouldn’t work, and then they do. (If you’re not