Hey there, Let’s chat about something that Tiks: Social Proof (hint: Specifically Video Testimonial). You know, that fantastic ingredient that turns heads, sparks interest, and makes people trust you because someone else already does?
Picture this: your friend Dave raves about this incredible product he tried. Suddenly, you’re all ears, right? That’s the power of social proof, my friends. We’re wired to trust the word of those we know and respect. Sometimes regardless of whether they are even really experts in the subject
Now, for us businesses in Melbourne, or Victoria, this can be like striking gold. You can surely pay for fancy marketing gimmicks or flashy ads, but nothing beats the “raw, unfiltered” truth of a good old video testimonial. When a happy customer shares their tale of joy and success, it tugs at your potential customer’s emotional strings.
But here’s the kicker: why do so many businesses in Australia sleep on video testimonials? Are worried about asking their customers for a good review? Do they think it’s as complex as decoding the Da Vinci Code? Or, after making the fancy brand and marketing videos, they are out of time, and money to spend on video testimonals and case studies?
First things first: We get it! After talking to hundreds of clients over 20 years, we hear that a lot!
And that’s totally fine! Because we are here to help you make this process hassle-free.
If your customer would rather run a marathon than be on camera, no worries. We will help you make them as comfortable as possible in front of the camera. And if they rather fight a hungry lion in a gladiatorial match than be filmed in an interview… We also have the option of a voice-only interview, and we’ll can jazz it up with some snazzy animations and graphics. Voilà – video testimonial magic!
And let’s not forget the golden rule: keep it real, folks. Your video testimonials don’t need to be Hollywood blockbusters. A genuine story, straight from the heart, is worth more than all the Oscar Gold.
Need proof? Check out this gem of a video testimonial I whipped up for Taxibox. It’s simple, it’s sweet, and it speaks to all those movers and shakers out there.
So, what are you waiting for? Be you in a business or organisation in Melbourne, Sydney or anywhere around Australia, Embrace the power of social proof, let us dive into video testimonial production with you. Trust me, it’ll be a ride more thrilling than a rollercoaster at Luna Park!
