Stories Archives - Fantestimonial

Marketing

Why Human Stories Still Matter in Marketing (Even in the Age of AI)

In an era where AI can generate videos and synthetic faces, real human stories remain essential in marketing. At Fantestimonial, we believe lived experiences—shared through testimonials, case studies, and brand culture stories—build trust and emotional connection in ways AI can’t replicate. While AI excels at top-of-funnel content like attention-grabbing visuals, it falls short in delivering

Francis Yim 24/06/2025

Marketing

This 1 Social Trend that Never Changes

Every year, Social Media Marketers put out Social Trends to look out for the year. These trends change all the time, that it is really hard to predict with certainty what will work. However, there is the 1 Social Trend that is in almost every list. It’s Human-Centred Video Stories. In this blog, we explore

Francis Yim 17/01/2025

Marketing

Brand Success Story: Your Business’s Personal Case Study

Think about your recent mid price purchase. I’m not talking about groceries, but say a phone, or computer. Why did you chose to buy it at that shop and not another one, or online?
There is a good chance that it is because of the way the sales person made you feel.
There

Francis Yim 25/10/2024

Stories

Effectiveness of Case Studies

Case Studies are the Swiss Army Knifes of a marketing toolbox. It is highly effective, in improving the ROI of Marketing Campaigns, and shortening Sales Cycles. This story explains why an ancient story telling technique described as the Hero’s Journey; gives Case Studies the super power.

Francis Yim 18/10/2024

Marketing

Train Your Videos: Videos can improve Sales, without being viral

Videos can improve sales and shorten sales cycles. However, just as you are able to run a marathon, you probably can’t do it without some training.

Videos are the same. They need time to hone, and you need to give them a work out to improve them over time, in order to serve your potential

Francis Yim 07/10/2024

Marketing

No/Low Budget Video Content Strategy and Production

You have no budget for videos. We get it. But you should not let your marketing slip. It is especially important since marketing isn’t like a tap, turning it on does not yield immediate results. It usually takes around 6 months to a year to gain traction.

So I thought I’d give you a hand

Francis Yim 18/09/2024

Stories

Video Background Matters in Improving Views

Whether it’s a Self-Filmed, Remote Interview, or On-location recorded video, have you ever wonder why some videos instantly grab your attention, while others make you click away in seconds?
The secret might right in the background.

Whether you’re filming a quick testimonial on your phone or a polished on-set interview, the backdrop can make

Francis Yim 16/09/2024

How to Create Effective Videos with Retention Rate Data

Stories

Measuring What Matters: Using Retention Rate to Create Effective Videos

Have you ever thought about your Brand Voice? It’s more than just the latest buzzword—it’s the way your business communicates its values and purpose. In today’s world, every business, no matter the size, needs a voice that clearly reflects its identity.

Your Brand Voice is how you would express what your business stands for. And

Francis Yim 13/09/2024

Marketing

SEO vs Google Ads vs Inbound Video Marketing

With a limited marketing budget, choosing between SEO, Google Ads, and Inbound video marketing is a difficult one. Each one has its advantages and disadvantages, and all of it will have their advocates for efficacy.

In this blog I break down the efficacy of SEO, Google Ads, and Inbound Video Content Marketing, and compare them,

Francis Yim 04/09/2024

Marketing

Why Every Business Needs a Brand Voice

Your Brand Voice is how you would express what your business stands for. And

Francis Yim 02/09/2024

Stories

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