We have helped Private Lenders, Insurance Companies, Banks, Super Funds, and Mortgage Brokers Real Estate Agents and Body Corporates to create informational, product, and brand videos.
These businesses have found fantastic ROI from educational and testimonial videos.
Whether it is a cleaning product manufacturer, or IT Consultancy, or software developers, brand awareness, product and service quality is paramount to business success.
We have helped manufacturers, IT, and software agencies create fantastic brand, and product awareness videos to build trust and credibility.
We have worked with Trades and Retailers to produce product and services videos that have educated, improved SEO, and generate brand awareness in their market.
These include plumbers, and pet shops, and electricians who needed help to work out a marketing strategy.
Here is where we get into out-of-box thinking about how production can be managed, which results in better cost-management and hence affordability.
While we talk about the 6 Steps for success in video, each of these steps are like a Menu in a restaurant: It’s best to take the 6 course meal, but we understand that it may not be needed, or cost-effective.
So like a menu, you can pick what is needed, or work through these steps in stages, or just find better ways to achieve similar results at a better cost point.
For example, instead of a full crew to film an interview, we can film the interview online, or we can teach you how to film it yourself, and you can get the footage, thus saving a heap on hiring a video team out on set.
We listen and understand your goals, and if needed help you create a marketing and sales strategy for success.
Then we ensure that the Videos will fit the strategy to optimise the marketing or sales success.
Scripting, storyboarding, preparing your talents, finding the best locations and visuals to ensure it is on-brand, and on-budget.
We balance budget, goals, and creativity so that you pay for a video that you need to succeed, and not a video that a video agency want to create.
We will manage your filming and/or the animation team to produce what has been created in the Creative Development process.
All our teams are pre-approved by us and have been working with us for many years, and we match the right technical talents to the project’s needs to ensure the best results, at the most effective costs.
This is where a lot of the magic happens as we edit, add sound and music, visual effects, and create a cohesive story that is visually and auditory fantastic, and effective to tell your story.
Again we ensure that all videos are on-brand, and of the right quality for what you need to achieve your goals.
Once the video(s) are done, we’ll ensure that they meet all the technical specifications for your distribution channels.
For example a YouTube video will be in Landscape format, whereas a TikTok video will be in Portrait.
Captions on TikTok, or Instagram also need to be place higher up on the screen so that it is not blocked by the UI of the platforms.
We are particularly proud to add this extra step where we will help you review the viewership and retention data of your videos in, typically, 2 months after launch to see if the video is working.
If there are areas for improvement, depending on what is needed, we’ll update the video for FREE.
In our current day and age, the cost of video production is time and expertise.
Where filming gear use to be the cost of a small car, modern mobile phones can provide useable results.
So making video affordably is all about managing your time and our production team’s time.
There are things that you can do, and things you probably shouldn’t. Just as we can re-wire a light switch, it will be much better to get a trained electrician to do the job to ensure that you don’t get electrocuted, and it doesn’t cause a fire.
We are video production and marketing experts, and we can advice you on the best way to do things. And the more you do yourselves, the lower the cost of production on our end, which means savings for you.
The other way to make affordable videos is to match the expertise and equipment to the job at hand.
You may not need a $2000 a day DOP for your filming, and you may not need the most advanced cameras to do it either. By matching the needs to the expertise, we can manage the cost for you.
The final way to manage cost is to manage deliverables. You may not need all your videos at once, and it can be delivered over time. However, it is much better to pack as much into a shoot day as possible.
So by breaking up the deliverables across time, you will only pay for the parts you need when you need it. Of course there is a higher up front cost, but once the sunk cost of production is done, the post production can be managed across time.
Talk to us to find out more on how we can help you make it more affordable.
Typically, most video agencies will say it depends. But let me give you a rough breakdown of cost:
Generally, most businesses spend between $3500 – $7000 for Videos that will provide a marketing ROI improvement of up to 80%, within the first year.
Video production timelines vary as well, depending on the type of production. It ranges from 2 weeks, for a simple production. to 12 weeks for a complicated video with many moving parts.
Generally, most videos will take around 4 weeks from discovery to delivery.
The limiting factor is usually the time it takes for feedback to be provided from the client side.
Yes.
HOWEVER, it will only provide an ROI if the video is used strategically, ie, within a marketing strategy, or a training strategy, or a sales funnel strategy. When used strategically, you can get a return of up to 300% within a year or 2.
Creating a video for the sake of creating one is an exercise in Vanity. While there is nothing wrong with that, your ROI for such a video is an improved self-esteem when your friends, peers, or the public praises you for a fantastic video.
For sure!
In fact, one of the first things we do, pre-discovery session, is to see if you have a marketing, sales, or training plan in place with clear goals.
It is only when we are confident that you have a clear objective in mind, and a strategy to use the videos, that we start talking about the types of video(s) that will best suit your needs.
If you don’t have one, we can also run a Strategy Session with you to work out the plan!
Oh yes… We have trusted teams around Australia whom we work with if we need to film in locations outside of Melbourne, Victoria.
We also offer online recordings for interview based videos.
And we are also able to run Media Training sessions for your team(s) either on location or online to help you do your own filming with gear you probably already have.
Just as I won’t have a clue how to start building a house, creating videos can be daunting for many businesses as well.
Many of our clients come to use with nothing more than a goal, or an idea, and we will work with them to develop the videos from ground up.
So you are not alone; and we are here to help. No question is too silly.
