Marketing
Unlocking the Secrets of Social Proof: The Science that Shapes Customer Behaviour!
Social proof isn’t just a quirk of human nature—it’s science! Studies reveal we’re inclined to follow others’ actions, especially when they’re perceived as popular (Cialdini, 2004). Trust in recommendations from friends and family trumps all other forms of advertising (Nielsen, 2012). Harnessing social proof can skyrocket conversion rates by up to 270% (Spiegel, 2017). From
Francis Yim
25/04/2024