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April 1, 2024

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Purchase Decisions
Marketing

99% of Consumers Consider Reviews in a Purchase Decision

Discover the profound impact of product reviews on purchase decisions. A CNBC-cited survey of 6000 US consumers revealed that 99% consider reviews when making purchases. Think about your last five non-essential purchases—odds are, reviews played a role. Extend this to B2B settings, where decisions involve substantial sums; assurance of quality and support matters. Reviews, whether

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