Business 3 Videos Success Package
We know times are tough for businesses, so we’ve designed a special video starter package for only 5 Qualified Businesses.
You’ll get:
Brand/Culture Video
+
Social Cut
Explainer/Demo Video
+
Social Cut
Testimonial/Demo Video
+
Social Cut
For only $1099/mth (for 12 months)
That’s 3 videos + 3 Social Videos worth over $16,000 for only $13,188!
Don’t let your Business Marketing slip because of cashflow.
5 of 5 Places Left
Why these 3 Videos?
We call these 3 videos the starter videos because any good business marketing strategy should have video content to support their Sales Cycle. A combination of 4 types of videos fit into the funnel from top to bottom.
Here’s why:
Brand/Culture Video
These videos are excellent Top of the Sales Cycle videos. Their job is to help you increase brand awareness of your business or products.
Measure of Success
Reality: Brand and Culture videos rarely make short term ROI.
Success is typically measure in impressions, views, and engagements in terms of getting subscribers, or followers, or comments.
Explainer/Demo Video
These videos are excellent Middle of the Sales Cycle videos. Their job is to help you answer your potential customers questions and emotional needs.
This drives them down, if done right, to the “buying” part of the sales funnel, quicker.
Measure of Success
This is a Lead Magnet. It helps soften or warm potential customers so that they will more likely reach out to you when they are ready to buy.
Success is typically measured in improved retention on your website or whatever channel you are using to get customers to talk to you.
Demo/
Testimonial Video
These videos are excellent Middle and Bottom of the Sales Cycle videos. Their job is to help you answer your potential customers questions and emotional needs. But most importantly get them to be ready to buy from you.
Measure of Success
When added with a strong Call-to-Action, it should drive customers to be serious about buying from you.
Success, if done right, is typically measured in increased qualified customers, and if your sales team leverage it, increase sales.
How does the Package Work?
Discovery Call to determine if this is suitable for you.
(Qualification Stage)
Agree to the Terms of the Service* and pay the first deposit invoice to start.
Scope and Content Planning
Service End
(at 12 months)
Do you want to Continue?
Testing and Tweaking of videos over 3 – 8 months
Video Production**
(over 2 – 6 months for the 3 Videos)
*Terms of Service for this Package:
To put it simply:
- You agree to take an on-going payment of $1099/mth +GST that is non-refundable once paid, for the duration of 12 months (ie: 1 deposit + 11 payments)
- We will help you work out what you need for the 3 videos so that it will maximize their effectiveness.
- The produced videos with the exception of Social Cuts, will be hosted on Fantestimonial’s Vimeo platform, and remain the copyright of Fantestimonial, until the 12 payments are completed. You may chose to pay off the full amount of $13,188 +GST at any time to get the full copyrights and files of your videos.
- Hosting the videos on Fantestimonial’s Vimeo Platform will allow us to help you track the effectiveness of the videos in terms of how the audience watching your videos
- You will agree to share your marketing or sales data throughout the process to allow us to better determine the effectiveness of the videos in your marketing and sales cycle.
- These terms are subject to change without notice, at the discretion of Fantestimonial.
- Fantestimonial offers no guarantee that these videos and our marketing advice or other advice provided during the course of the 12 months, will achieve the goals as determined during the scoping and content planning stage.
- This is a simplied list of the key terms.
**What you will get in terms of Video Production:
- 1 X Full Day of filming only (1 Videographer and Producer/Director on Set) (Standard Interview/Piece to Camera production equipment only)
- 3 X Videos (2 minutes maximum each)
- 3 X Social Cut Video (Re-Edits of the existing video for social media. (59secs maximum each)
- Motion Graphics Animations to help support the videos as needed (No longer than 60secs per video)
- A review of scripts that you will write based on our discussion during the scope and content planning session.
- Additional Fees may apply for services not agreed upon during the Discovery session. However we will let you know before proceeding.
- Reviews and Tweaks to all videos throughout the 12 months to ensure that they are optimized for the goals based on the tracked data.
How do I know these videos will work for my Business?
There is a reason why these 3 videos are described as starter videos. They are the 3 most fundamental videos all organisations should have to Build their Brand, Inform their Customers about Products and Services, and give Social Proof that the products or services are what they say they are.
Will they guarantee that I will have more sales or better brand recognition?
No. No one can guarantee that. If you see a claim like, “Increase your sales by X% in XXdays!” regardless of what ‘system’ they use, be very wary.
At Fantestimonial, we only promise that the 3 types of videos that will support up your Marketing strategy, will be tweaked and maximized to give you the best chance of getting a customer “through the doors”.
Our process is about making sure your content is fit for your audience, and addresses their pain points and tweaking the messages to maximize the chance that the audience will bite.
How do we do?
One of the ways is by tracking how people are watching your videos. We match how far they have watched in a video to what the video is suppose to be doing at any point in time, and then understanding where your message breaks down in the video and tweaking it to resolve those issues.
We can explain more during the discovery session.
So will these videos work for your business? It should. But they do not work in isolation from your marketing plan.
Can I get a different combination of videos?
Yes. While we are suggesting these 4 videos because they are what we call the Trinity of videos, it may not be 100% suited for your marketing needs.
For example, you are a new business and have no Testimonials yet, making a testimonial video may be tricky.
OR, you are a HR department, and you want to really hone on your organisation’s brand culture and staff satisfaction, to make your organisation the employer of choice, then you may want to make 3 brand culture videos.
We will work with you to discover what this video content mix should be so that you can maximize your marketing.
Can you explain the terms of this package in simple language?
Sure:
For $1099/mth, for 12 months, we will help you produce 3 videos and 3 Social Cuts using a mix of footage that we will help you film, and graphic animations that will help you improve your marketing ROI, and shorten your Sales Cycle.
All you need to do is be ready to go on a journey with us to work out what your marketing strategy needs and collaborate to ensure that we have the right information to help you succeed.
Why does it cost so much?
We are offering this monthly payment option because lately, we have been hearing a lot of businesses have moaned that they know they need videos, but do not have the cashflow to do it.
So this is an opportunity to get 3 videos that usually cost more than $16000 to make at a discount. PLUS, we will work with you to make sure they work well to reach your goals. We are also limiting the number of spots because we want to make sure that you get the attention you need to optimise the videos.
Still not convinced? Let do a little cost comparison of various services you may be looking at to improve your marketing:
SEO
A typical SEO agency will charge around $600 to $3000/mth, depending on what you are asking them to do.
There is usually a year long contract as well because SEO is a long term strategy that will generate results over 6 – 12 months
Measure of Success
This is usually measured in Web Traffic and Search Rankings.
Good SEO will drive up your website’s rankings to get onto page one of your potential customer’s search.
It is a very important pillar to ensure that your business is visible to your customers.
While there may be companies that guarantee getting onto first page quickly, the techniques may be less than above board, which may negatively impact your rankings in the long run.
Google/ Social Media Ads
Google and Social Media platform Ads is typically around $30-$50 per day, or around $1000/mth.
And you would also probably hire a good agency to help you run the Ad campaigns. They would usually charge around $1500/mth or more.
Typically, you would pay around $2500 a month for at least 3 months for the Ads to be properly tested and effective.
Measure of Success
This is the most measurable marketing strategy because every dollar you put into your Ads can be quantified with a Sale.
Results are also immediate as you can already start measuring effectiveness from day 1. However, success may not be immediate as a good Ad Agency will need to test your Ads to fine tune the Ad content.
It usually takes about 2 to 3 months of testing and data to reach a sweet spot.
You would however need to continually adjust the ads even after the sweet spot has been found to ensure effectiveness.
Video Content Marketing
With Fantestimonial, we are offering $1099/mth for a fixed 12 months.
Video content marketing supports both SEO and can help support your Google and Social Media Ads. Your SEO Agency will tell you that having video content on your website, and also on YouTube helps with SEO.
The videos can also be used as part of an Ad campaign.
Measure of Success
Success for videos is usually measured in a round about way because they do not work in isolation.
Unless used in an Ad campaign, where each sale can be measured directly to the Ad, success in SEO is harder to quantify.
However, beyond number of views a video receives, success of a video can be quantified by tracking how the video is used and how much of the video has been watched and at which point the viewers left the video or took action.
We can show you how we track it during our discovery call.
In isolation, creating video content in this Special 3 video package is comparable or less costly as SEO or Ads.
We would highly recommend using video to compliment and boost your SEO results.
However the real power of these 3 videos it that we can help you use these same videos to slot into your Sales Cycle, and if done right, shorten it. SEO and Ads do not target all three parts of the funnel.
What does Qualified Business mean?
We believe all businesses should be able to get this valuable video marketing package, however because we are doing this at cost to help businesses out, we can’t provide it for everyone.
And the reason is that we will be devoting special attention to work with you to work out how to get the best outcomes for the videos over the full 12 months period. This includes tweaking the videos to test and optimize them.
So we want to work with clients who are equally hungry to get their marketing going with videos, and want to work with us collaboratively to maximize their investment and get it to work for them.
No you don’t need to sit for an exam, or answer any quizzes… We’ll have a discovery call with you to see if we can make help you, and if you are also willing to take the right steps to steer your marketing in the right direction.
We are opening this offer for only 5 Businesses.
Only $1099/mth (for 12 months)
That’s 3 videos + 3 Social Videos worth over $16,000 for only $13,188!
Don’t let your Business Marketing slip because of cashflow.
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